Our Story
One of us keeps the wheels turning. The other makes sure they're heading somewhere worth going.
We're Sharon and Liz, the two people behind STUDIOarq.
Between us, we bring strategy and hustle, creativity and connection. We've spent our careers in the thick of it. Building brands, running campaigns, solving problems, and making marketing work in the real world. Not in theory. Actually, in it.
We met in 2019 and quickly figured out we were the yin to each other's yang. One of us is wired for the big picture and the plan to back it up. The other sees the shape of an idea before anyone else does and knows exactly how to bring it to life. Together, we build brands, campaigns and marketing activity that people remember.
The Rhythm
It was COVID that really showed us what we were made of.
Long hours turned into long days. Businesses needed clarity, connection, and someone who could just get things done. We worked closer, moved faster, and figured out how each other ticked. But somewhere in the middle of all that chaos, we also learned something quieter - the value of combining support, communication, and prioritisation. Even the simple things stopped being taken for granted. Remember to eat. Take a break. Move more. We put kindness and respect first, and it made everything else work better.
Our rhythm was built in the deep end, and it's been running ever since.
Staying Connected
As jobs changed, we stayed connected. Leaning on each other through freelance projects and consulting work, jumping at any excuse for a catch-up. General life conversations started getting quietly sprinkled with what if? and surely businesses deserve better than this? We were identifying gaps and opportunities across the full spectrum of our careers, and slowly, without really meaning to, we were building something.
So when the window opened to do something more with it, we didn't hesitate. We knew exactly what we wanted to build: a place where strategy meets creativity, where great ideas don't stay stuck on a whiteboard, and where businesses finally get the marketing partner they actually deserve, who jumps at the chance to get SH!T done.
And here we are.
Why Remote-First?
We're intentionally remote-first. Not because it's trendy, but because the best collaborations have never really been about location. They're about finding the right people.
Over the years, we've connected with and built a community of talented, experienced people who genuinely support one another, share ideas, challenge thinking, and show up when it matters. It means we can bring the right expertise to every project, wherever our clients or collaborators happen to be.
That is important to us because who wouldn’t want the best looking after their biz?
Meet Us
Liz and Sharon of Studio arq
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Sharon Strategy, momentum, and making things happen
Sharon helps businesses turn good ideas into real outcomes.
With more than 15 years of experience across health and wellness, fitness, leisure, tourism, entertainment, franchising, disability services, and ASX-listed organisations, she has built a career connecting strategy with execution, and making marketing actually work in the real world.
Known for bringing clarity to complexity, Sharon is the person who takes a brief, a brainstorm, or a half-formed plan and turns it into something you can act on. She brings the strategy, the structure, and the hustle to move businesses from talking about ideas to actually making them happen.
““I’m the person keeping the wheels turning, bringing the strategy and the hustle, and making sure great ideas don’t stay stuck on the whiteboard.” ”
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Liz Creativity, connection, and finding the shape of an idea
Liz is the creative force who helps brands uncover what makes them genuinely unique — and makes sure they're heading somewhere worth going.
With experience spanning retail, hospitality, publishing, community, and lifestyle brands, she's built a career seeing possibilities where others see limitations. She's the person who notices the detail everyone else missed — the one who can take a collection of ideas, conversations, and half-finished thoughts and shape them into something clear, cohesive, and memorable.
““Sometimes clients know exactly what they want to say. They just don’t have the words or visuals for it yet. Helping uncover that is one of my favourite parts of the process.””
The Right Fit
Between us, we bring more than 30 years of being in the driver's seat, leading strategic and hands-on marketing, design, and transformative change across health, fitness, franchising, start-ups, and community sectors. We have a deep-rooted understanding of what it actually takes to grow a brand and make it stick. Not in theory. In the real world, with real businesses, real pressures, and real results.
And here we are, ready to bring all of it to you.
Think we might be the right fit? We'd love to find out.
